Press

Online Poker Leader. Announces National Poker Promotion

Framingham, MA –NLOP, Inc. the leader in online poker promotion tournaments, today announced a multi-week poker promotion in conjunction with Casino Media Group, a multi-media gaming agency based in Las Vegas.

Poker Creations, a wholly owned division of NLOP, Inc., will provide online logistics for a nationwide promotion by Milwaukee's Best Light beer.Beginning in January, Milwaukee's Best Light will offer legal drinking age consumers the chance to be a part of the 2006 World Series of Poker through the "Best Me" promotion.

"We have developed an application that allows sponsors to offer free online poker to their constituencies," explained Michael Clebnik, COO of Poker Creations. "We offer exciting online poker play, but, unlike offshore or remote sites, we can offer contestants the opportunity to win prizes, without gambling."

"We love the service that Poker Creations provides," said Walter Marcinowski, vice president of CMG." Poker Creations has maintained all of the elements of compelling online play and combined it with a unique way for brands to leverage. Our clients have expressed extreme interest in the poker demographic and in offering cross-media poker promotional campaigns--and Poker Creations helps provide that for us."

Consumers taking part in the Milwaukee's Best Light promotion will be directed to the brand's website (www.milbestlight.com) to participate in an online Texas Hold'em tournament and compete for seats at the World Series of Poker. Ultimately, six grand prize winners will win trips to the 2006 World Series of Poker.

According to a recent New York Times article, there are over 65 million poker players in the U.S. While televised poker tournaments are ubiquitous, online legal poker playing is in its infancy. Although online poker play is being offered for free at offshore sites, up until now, there have been little or no prizes for winners.

About Poker Creations
Poker Creations is a Boston-based marketing and promotions company that offers private-branded online poker applications to national brands, portals and non-profit agencies to leverage the exploding growth and interest in poker. Poker Creations is operated by a seasoned team of software executives with extensive backgrounds in ASP services.

About Casino Media Group
Casino Media Group (CMG) has reached casino players throughout the US and Canada since 2004 with fully integrated communication and advertising campaigns that include OOH media, casino POS, on-table felts, on-poker chips, and on-playing cards. In addition, CMG organizes and plans celebrity gala events, including in-house gaming tournaments, as well as broadband on-line, free play promotional tournaments. Clients include: Canadian Club, Beck's, the Canadian Football League, Bowman's and Milwaukee's Best, who have all launched multi media national campaigns utilizing CMG.

Casino Media Group has offices in Toronto, New York, and Las Vegas. Visit www.casinomediagroup.com for more information.