Press

 

Poker Creations and The Gambler Poker Club Announce Contract

New Poker Club Website Will Feature Kenny Rogers' "The Gambler" Brand

FRAMINGHAM, MA– (March 1, 2007) ) —Poker Creations, a division of Power Play Development Corp. (OTC: PWPY), announced the signing of a comprehensive development, hosting and application services agreement with The Gambler Poker Club (TGPC), an early stage company based in Los Angeles. The contract calls for Poker Creations to develop and provide hosting and game-management logistics for a new poker portal to be launched in early spring 2007. The Club will feature and be themed around Mr. Rogers's iconic character "The Gambler," and offer players a unique suite of member-benefits.

"Our goal was to build a new type of online poker club for US-based poker players", stated Ron Brody, CEO of TGPC. "We believe that a new generation of US-online poker players will emerge as the new Unlawful Internet Gambling Enforcement Act of 2006 takes hold. "We quickly selected Poker Creations to power our site after they demonstrated their unique game-engine and service- platform offering". Brody continued. "They allow us to focus on the sales and marketing and handle all the back-office logistics".

"We are so pleased to have a celebrity-backed site as part of our portfolio," said Michael Clebnik, COO of Power Play Development, parent company of Poker Creations. "Our CUPID(TM) game platform fit perfectly into the business goals of TGPC". "Clearly the celebrity status and connection to poker that Mr. Rogers brings, add a unique element to this poker community."

Poker Creations will develop, deploy, host, manage and provide ongoing support for the poker web site and underlying application. Terms of the deal were not announced, but include a custom-development project and ongoing monthly fee structure.

The TGPC site is scheduled to launch live the public in April 2007. Prior to launch, consumers can sign up at http://poker.thegamblermobile.com

About Poker Creations

Poker Creations has developed CUPID(TM) a US-compliant advergaming platform. The company's services allow brands, portals and corporations to align themselves with the exploding mass-market appeal of poker via a turnkey outsourced service. Clients who have successfully utilized the company's platform include Milwaukee Best Light Beer, a Miller Brewing company product and the title sponsor of The World Series of Poker.

The Gambler Poker Club is a component of TheGamblerMobile.com, a social networking website dedicated to providing the best information and entertainment experience for "The Gambler" in everyone. Users can book travel arrangements, get sports scores, odds and free handicapping picks, and can enter exciting, free gaming tournaments including those at The Gambler Poker Club; the premiere place for poker aficionados to gather and play free, legal online poker for cash and prizes.

"Safe-Harbor" Statement Under the Private Securities Litigation Reform Act of 1995. This press release contains forward-looking information within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), including statements regarding potential sales, the success of the company's business, as well as statements that include the word "believe" or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Power Play Development to differ materially from those implied or expressed by such forward-looking statements.